Understanding media consumption patterns these days
Having a look at a few of the recent changes and innovations in TV and digital media.
In the current digital age, smart phones have become one of the most commonplace tools that people are using to view videos and access media. These days, many social media platforms are providing endless feeds of short, successive videos, that are growing in popularity among smart device users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms enable users to see a series of selected videos and interact instantly, making these videos far more interesting and addictive than traditional content. Short form videos here are also being used more often for news and instructional purposes, not just for entertainment. Subsequently, this pattern is changing the way individuals are actively looking for and expecting to get information, in a quicker, shorter and more visible format.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the way in which individuals are getting their updates is also changing. People are progressively turning towards online news sources, rather than watching TV, to discover ongoing worldly affairs. However, concurrently, due to a constant circulation of information, people are coming to be overwhelmed by huge amounts of content. In reaction to this, news companies are re-engaging viewers by making short form content that is clearer and much easier to follow. These days it is common to find news channels that have mass followings on social media channels. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for providing people with trusted and authenticated news sources, in a style they can easily identify with.
Recently, with the growth of digital media, the way in which people consume media has evolved considerably. For many years, standard television was the primary source of household entertainment for the majority of people. Nevertheless, after the advancement of internet streaming services, many viewers are turning away from arranged television, particularly among younger people. Instead, global media content analysis shows that more people are buying subscriptions to streaming services, which strongly affirms the switch in audience consumption practices. These services are popular for enabling people to see the shows and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming platforms as a prominent media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the sector.